Client: Canelo Álvarez
Project: Brand Launch 2026
THE WORLD CALLS HIM AS CANELO, YET FEW KNOW HIM BY HIS REAL NAME: SANTOS.
BUILT FROM THE MINDSET OF CONTINUAL PURSUIT AND UNCOMMON ETHIC, INDUSTRY HELPED CREATE AN IDENTITY THAT CAPTURED THE MAN BEHIND THE FIGHTER.
FROM CONCEPT TO EXECUTION, THE BRAND BREATHED LIFE INTO ONE OF THE MOST HUMAN IDEALS, WHERE SIMPLY CHOOSING TO MOVE FORWARD MAKES YOU EXCEPTIONAL.
Project: Brand Launch 2026
THE WORLD CALLS HIM AS CANELO, YET FEW KNOW HIM BY HIS REAL NAME: SANTOS.
BUILT FROM THE MINDSET OF CONTINUAL PURSUIT AND UNCOMMON ETHIC, INDUSTRY HELPED CREATE AN IDENTITY THAT CAPTURED THE MAN BEHIND THE FIGHTER.
FROM CONCEPT TO EXECUTION, THE BRAND BREATHED LIFE INTO ONE OF THE MOST HUMAN IDEALS, WHERE SIMPLY CHOOSING TO MOVE FORWARD MAKES YOU EXCEPTIONAL.
Agency: INDUSTRY
Executive Creative Director: Oved Valadez
Art Director: Pete Hoppins
Designer: Noa Beatty
Copywriter: Michael Hampton
Director: Corey Rood
Photography: Kyle Hannon
Account Director: Nico Vergara
Executive Producer: Matt O’Connor
Executive Creative Director: Oved Valadez
Art Director: Pete Hoppins
Designer: Noa Beatty
Copywriter: Michael Hampton
Director: Corey Rood
Photography: Kyle Hannon
Account Director: Nico Vergara
Executive Producer: Matt O’Connor