Michael Hampton
Copywriter

Client … NikeUnited | Latino & Friends (LAFN) Network

Project … LAFN 2022 “Fuerza En Familia” spot

About … In the Latino community, nothing is more powerful than strength found in family. It fuels passion, sparks inspiration, and expresses love. “Fuerza En Familia” shows the very people at Nike who use this strength - parents, partners, children, each other. Where the LAFN Network holds its strength in one another, possibility becomes limitless.




Agency: DNA PDX
Creative Director: David Norman
Project Manager: Britnee Spelce-Will
Copywriter, Sound & Script Supervisor: Michael Hampton
Editor: Jared Leaf
Camera Operator: Robert Martinez
Production Assistant & Gaffer: Joesph Matos
Photographer: Cheng Lee