Client: NikeUnited’s Latino & Friends Network
Project: Lation & Friends 2022 “Fuerza En Familia” AV
Project: Lation & Friends 2022 “Fuerza En Familia” AV
FAMILY MEANS EVERYTHING TO THE LATINO COMMUNITY. IT’S AN UNMATCHED STRENGTH CARRYING IDENTITY, PASSION, AND PURPOSE ATOP GENERATIONAL SHOULDERS.
TO KICK OFF LATINO HERITAGE MONTH AT NIKE, STRENGTH IN FAMILY/FUERZA EN FAMILIA BECAME A RALLYING CRY.
RED THREADED BY A KINDRED NARRATIVE, WE PUT FRONT AND CENTER THE VERY PEOPLE EMPOWERING THEIR LOVED ONES AT SWOOSH.
TO KICK OFF LATINO HERITAGE MONTH AT NIKE, STRENGTH IN FAMILY/FUERZA EN FAMILIA BECAME A RALLYING CRY.
RED THREADED BY A KINDRED NARRATIVE, WE PUT FRONT AND CENTER THE VERY PEOPLE EMPOWERING THEIR LOVED ONES AT SWOOSH.
Agency: DNA PDX
Creative Director: David Norman
Project Manager: Britnee Spelce-Will
Copywriter, Sound & Script Supervisor: Michael Hampton
Editor: Jared Leaf
Camera Operator: Robert Martinez
Production Assistant & Gaffer: Joesph Matos
Photographer: Cheng Lee
Creative Director: David Norman
Project Manager: Britnee Spelce-Will
Copywriter, Sound & Script Supervisor: Michael Hampton
Editor: Jared Leaf
Camera Operator: Robert Martinez
Production Assistant & Gaffer: Joesph Matos
Photographer: Cheng Lee