Client: Nike x Chivas
Project: Kit Launch 2026
Project: Kit Launch 2026
FOR 120 YEARS, CHIVAS UPHELD ONE SOLEMN VOW: MEXICAN PLAYERS ONLY.
AFTER A BRIEF STINT IN ‘97, NIKE AND CHIVAS REUNITED TO SHOW GUADALAJARA AND THE WORLD THAT BLOOD IS THICKER THAN BOTH WATER AND WALLETS.
FOLLOWING THE HOOFPRINTS OF THEIR MOST FAITHFUL FANS, EL SAGRADO REBAÑO, THE SACRED FLOCK, LA PALOMITA AND EL ROJIBLANCO TREATED THE TEAM AS GOSPEL, WHERE THE GAME’S FUTURE IS STILL DETERMINED BY WHAT’S HELD MOST SACRED.
AFTER A BRIEF STINT IN ‘97, NIKE AND CHIVAS REUNITED TO SHOW GUADALAJARA AND THE WORLD THAT BLOOD IS THICKER THAN BOTH WATER AND WALLETS.
FOLLOWING THE HOOFPRINTS OF THEIR MOST FAITHFUL FANS, EL SAGRADO REBAÑO, THE SACRED FLOCK, LA PALOMITA AND EL ROJIBLANCO TREATED THE TEAM AS GOSPEL, WHERE THE GAME’S FUTURE IS STILL DETERMINED BY WHAT’S HELD MOST SACRED.
Agency: INDUSTRY
Executive Creative Director: Oved Valadez
Creative Director: Armando Garcia
Designer: Valeria Trejo
Copywriter: Michael Hampton
Strategy: Natalie Garcia
Account Director: Courtney Kai Dang
Photography: Aldo Chacon
Production: Rocket To The Moon
Executive Creative Director: Oved Valadez
Creative Director: Armando Garcia
Designer: Valeria Trejo
Copywriter: Michael Hampton
Strategy: Natalie Garcia
Account Director: Courtney Kai Dang
Photography: Aldo Chacon
Production: Rocket To The Moon