Client: Nike x NBA
Project: Brand Campaign 2026
ON AND OFF THE HARDWOOD NO LINE EXISTS BETWEEN DELUSION AND OBSESSION.
LEAVING BEHIND A LONG LINE OF MINIMAL FANGEAR, NIKE AND THE NBA LINKED UP TO THREAD TOGETHER A NEW EXPRESSION OF THE GAME.
FEATURING 6 ATHLETES INCLUDING 2026 NO.1 DRAFT PICK AJ DYBANTSA, HOOPS BENCHED LOVE AND PUT OBSESSION BACK INTO ROTATION.
Project: Brand Campaign 2026
ON AND OFF THE HARDWOOD NO LINE EXISTS BETWEEN DELUSION AND OBSESSION.
LEAVING BEHIND A LONG LINE OF MINIMAL FANGEAR, NIKE AND THE NBA LINKED UP TO THREAD TOGETHER A NEW EXPRESSION OF THE GAME.
FEATURING 6 ATHLETES INCLUDING 2026 NO.1 DRAFT PICK AJ DYBANTSA, HOOPS BENCHED LOVE AND PUT OBSESSION BACK INTO ROTATION.
Agency: INDUSTRY
Executive Creative Director: Kenneth Weigelt
Art Director & Designer: Valeria Trejo
Copywriter: Michael Hampton
Strategy: Natalia Garcia
Account Director: Courtney Kai Dang
Executive Producer: Matt O’Connor
Producer: Connor Jones
3-D Artist: Marco Lukini
Director: Hannan Hussain
Production Partner: SOFTSPOT
Executive Creative Director: Kenneth Weigelt
Art Director & Designer: Valeria Trejo
Copywriter: Michael Hampton
Strategy: Natalia Garcia
Account Director: Courtney Kai Dang
Executive Producer: Matt O’Connor
Producer: Connor Jones
3-D Artist: Marco Lukini
Director: Hannan Hussain
Production Partner: SOFTSPOT