Project ... Designing with Cultural Appreciation Education series
About … Art imitates life. And design creates art for life. Yet when design takes a culture’s art and appropriates it, a clear problem arises. It’s been done time and time again across brands - Gucci, Dolce & Gabbana, Coke, Nike! To stand against this issue, Nike partnered with OCAD to create an education series focused on how to better design practices by teaching cultural appreciation.
Oh no! It looks like Nike’s “keeping it tight” has kept you away from seeing more! I suggest sending an email so that you may receive links to the work. Looking forward to your message!
Agency: DNA PDX
Creative Director: David Norman
Director & Editor: Jared Leaf
Scriptwriter: Michael Hampton
Director of Photography: Robert Martinez
Producer: Britnee Spelce-Will
Assistant Editor & Designer: Cheng Lee
Camera Operator: LaRonn Katchia
Camera Operator: Marcie Caddell
Camera Operator: Sean Khuon-Paige
Grip & Gaffer: Caitlin Callahan
Grip & Gaffer: Nathan Miles
Hair & Make-Up Artist: Savannah Somerville
Production Assistant: Anahi Ortiz
Production Assistant: Roberta Cumbiancchera
Creative Director: David Norman
Director & Editor: Jared Leaf
Scriptwriter: Michael Hampton
Director of Photography: Robert Martinez
Producer: Britnee Spelce-Will
Assistant Editor & Designer: Cheng Lee
Camera Operator: LaRonn Katchia
Camera Operator: Marcie Caddell
Camera Operator: Sean Khuon-Paige
Grip & Gaffer: Caitlin Callahan
Grip & Gaffer: Nathan Miles
Hair & Make-Up Artist: Savannah Somerville
Production Assistant: Anahi Ortiz
Production Assistant: Roberta Cumbiancchera